Marketers use different influencing techniques such as non-standard forms of advertising to reduce ad avoidance. Sponsorship vignette is one of such nonstandard types of advertising. Despite the advantages of this form of advertising, advertisers are afraid of placing vignettes in the context of popular but controversial programs on lifestyle channels due to the presence of content (e.g. reports from autopsy, consequences of heroin addiction etc.) that can evoke negative emotions.
News
Events and interesting facts from the life of the Institute
All: 115
Parallel processing of eye-tracking data in real-time
An eye-tracker is a device that allows to objectively identify and track what a person is looking at.
Social risk in the ICT context
According to the theory of rational choice social risk attitude is a specific example of a general risk attitude. From this perspective a risky social choice is simply a lottery, result of which depends, for example, on whether the other side proves trustworthy.
Social aspects of smart-home technology.
The dynamic development of ICT makes the human environment more and more saturated with electronics connected to the network. Smartphone applications are becoming popular allowing to monitor various aspects of functioning (eg diet, physical exercise, sleep) and process the data obtained in this way. Smart clothing, smart cars, smart electric grids, and smart cities are already present in public discourse. One of the trends we have seen in recent years is Smart Home Technology (SHT).
EU Kids Online – Kids on the Internet
EU Kids Online is a multinational research network. It seeks to enhance knowledge and to continuously provide empirical evidence of European children’s and young people’s online experiences and related opportunities and risks. The network uses multiple methods to map children’s and parents’ experience of the internet, in dialogue with national and European policy stakeholders. This includes large-scale comparative surveys as the 2010 study in 25 European countries and smaller studies with a specific focus on particular questions. In previous years EU Kids Online has been funded by the EC’s Safer Internet / Better Internet for Kids programmes.
Training for potential beneficiaries of the Competition number 2 in the SGOP 4.2 Measure
Dear Sir/Ma’am, we would like to extend an invitation to the training on the preparation of application documentation in the Competition number 2 under the 4.2 Measure of the Smart Growth Operational Programme . The training will take place on 15 February 2018 at Warsaw Marriott Hotel. The address: al. Jerozolimskie, 65/69, Warsaw. Training duration:…
A Genomic Map of Poland is being created – first contract in the 4.2 Measure of the Smart Growth Operational Programme
The Genomic Map of Poland will be created as part of the ”ECBiG – European Centre of Bioinformatics and Genomics” project – the first initiative which is launched as part of the Polish Roadmap for Research Infrastructures. On 22 December, 2016, a contract was signed in the National Information Processing Institute for the project to be implemented – it is the first contract signed under the first Competition announced in the SGOP Measure 4.2 – Development of modern research infrastructure of the science sector.
E-balance – balancing energy production and consumption in energy efficient smart neighborhoods
E-balance will provide solutions increasing energy efficiency in the local neighborhood andsmart cities. Sociological studies combined with the latest technological solutions will help create an integrated electronic information system. The project is funded within the 7th Framework Programme of the European Commission, with a budget of 5 180 056 eur. It is implemented in a…
Reading practices
The key aim of the project is to describe the regarding practices related with texts available through electronic devices, especially those with Internet access. We survey the practices at three levels: cognitive, qualitative and quantitative in an attempt to verify the thesis that the Internet as a textual medium threatens deep reading practices and related…
New media on the rise
We have analyzed various ways of using the Internet with mobile (smartphones, tablets) and less mobile devices (laptops, desktop computers). The survey identified reasons why more and more people are using the web almost constantly, shopping, visiting virtual banks, contacting family and friends, solving everyday problems. The results can inspire a wider use of touch…