Brands presentation in social media can be compared to working on a living organism – all activities should be carried out with extreme precision. This fact has been repeatedly discovered by fan-page site administrators, who published an unfortunate question or ill-advised post. What should be done to avoid such mistakes?
From the report attached below you can find out that two thirds of Internet users aged over 14 years use social networking sites at least once a week, and two-fifths – every day. That means millions of active actors in on-line social life that can be engaged in a dialogue, and with whom one can interact. Among them, every third one follows brand profiles, two-fifths undertake activity focused on the brands and the vast majority expects the brand to communicate product information on the site, not just entertainment. The marketing potential of social networking sites is therefore considerable.
The paper presents the results of the study through the eyes of experts in on-line marketing . They write about the brand potential on social networking sites, the role of strategy and brand management skills in the world of on-line community, and how important trust in the brand is in creation of a relationship with a fan, and finally what are the expected trends in social media. All this is supported by additional data from the market and case studies.
Project title: Brand and social media sites
Implemented by:Laboratory of Interactive Technologies
Partner:Association of Internet Industry Employers (IAB Poland)