The study investigated the needs of Internet users related to spending their free time, their habits regarding the use of the Internet and on-line purchases.
We also explored attitudes toward e-commerce and paying for content available on the Internet (mostly multimedia).
Research on leisure activities on the Internet, showing the contents of online shopping carts have permitted to identify preferences of Internet users, their propensity to purchase publications in the form of digital media (audio books, VOD, MP3).
Project title: Paid Content