Nearly 80 percent of all Internet users declared that they watch video content on the Internet. It is one of the main channels of access to the materials that even a few years ago were reserved only for the big screen.
Results of research conducted by us as part of the “Watch legally” campaign confirm the phenomenon of convergence of electronic media, in this case, the Internet and television.
These results are consistent with many other studies showing what types of activity dominate in the Polish Internet. The survey shows, however, much more. The results can be interpreted in terms of readiness of video content consumers for the modern and fully legal market solutions.
Project title: Survey on the opinions and habits related to watching audiovisual content
Implemented by:Laboratory of Interactive Technologies
Partner: Association of Internet Industry Employers (IAB Poland)